Blog Karukinka
Despite what you know about our company’s high-end outdoor apparel, Karukinka isn’t necessarily in business to sell clothing. This company was started to disrupt the fashion industry, to offer a new way of doing business that benefits everyone from our consumers to our partners to the planet. That’s why we are pursuing a B Corp certification.
The journey of our founder, Felipe Jadue, into apparel began at a young age.
Understanding what slow fashion actually means is not easy, particularly when you are trying to decipher between truth and marketing. At Karukinka, we aim to be totally transparent in our manufacturing. We're excited to share more about our work with you in the coming months as we head into the studio and into the field to film a behind-the-scenes look at our operations. But in the meantime, we love this article from Who What Wear that describes the three pillars of slow fashion.
We’ve said this many times before: each Karukinka product is handmade from start to finish. But we realized many of our customers might not realize the magnitude of our production process and that when we say start to finish, we mean it. So here’s a little more detail about the lifecycle of each product. Where it begins, where it’s constructed, where it’s checked again and again for quality before being shipped to your front door.
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