Despite what you know about our company’s high-end outdoor apparel, Karukinka Outdoor isn’t necessarily in business to sell clothing. This company was started to disrupt the fashion industry, to offer a new way of doing business that benefits everyone from our consumers to our workers to the planet. That’s why we are pursuing B Corp certification.
Karukinka Outdoor was founded to make the world a better place–not necessarily to create clothing. Our founder Felipe Jadue came from the fashion industry and saw that it was broken. He saw that mass-producing cheap products for consumerism had far more negatives than positives.