Understanding what slow fashion actually means is not easy, particularly when you are trying to decipher between truth and marketing. At Karukinka, we aim to be totally transparent in our manufacturing. We're excited to share more about our work with you in the coming months as we head into the studio and into the field to film a behind-the-scenes look at our operations. But in the meantime, we lovethis article from Who What Wearthat describes the three pillars of slow fashion.
We’ve said this many times before: each Karukinka product is handmade from start to finish. But we realized many of our customers might not realize the magnitude of our production process and that when we say start to finish, we mean it. So here’s a little more detail about the lifecycle of each product. Where it begins, where it’s constructed, where it’s checked again and again for quality before being shipped to your front door.
Just like you, we are watching the COVID-19 crisis unfold across the world. We are preparing ourselves knowing that we are just at the beginning of this. While most things are uncertain, what we do know is that if we can come together, we will emerge on the other side of this stronger than ever.
We know we aren’t the only ones inspired by Patagonia’s rugged coastlines, iconic vistas, windswept plateaus, and jagged mountain ranges. So we thought we’d put together this guide of bucket list items that are absolute must-sees for anyone who dreams of one day seeing Patagonia for themselves.
You have standards for your gear. It needs to perform as well on in a rugged mountain summit–like the iconic jagged peaks of Patagonia–as it looks in downtown Denver, on the streets of Seattle, or to and from the office in Silicon Valley. That’s why a Karukinka Outdoor technical garment is so much more than a sweater or jacket. It’s the freedom to go on that adventure you’ve been meaning to take and the sense of accomplishment that comes when you finally reach the summit that’s been on your bucket list.
Despite what you know about our company’s high-end outdoor apparel, Karukinka Outdoor isn’t necessarily in business to sell clothing. This company was started to disrupt the fashion industry, to offer a new way of doing business that benefits everyone from our consumers to our workers to the planet. That’s why we are pursuing B Corp certification.
Karukinka Outdoor was founded to make the world a better place–not necessarily to create clothing. Our founder Felipe Jadue came from the fashion industry and saw that it was broken. He saw that mass-producing cheap products for consumerism had far more negatives than positives.
Patagonia is a legendary region, full of heart-pounding visits and epic adventure. It’s a 402,000 square mile region shared by Argentina and Chile. While the Argentinian side is a popular travel destination, much of Chilean Patagonia, where Karukinka Outdoor is based and each of our garments is handmade, is off the beaten path.
Each Karukinka Outdoor garment is handmade from natural fibers and you can read more about why we chose not to use synthetic fibers in our outdoor apparelhere. Wool is resistant to odors, moisture, and dirt but even Karukinka products, if they are worn in the outdoors as we intend them too, need a little TLC and clean up now and again.
17 local workers between the ages of 20 and 70 spin, weave, sew, and create Karukinka Outdoor products in the city of Porvenir, which has a population of about 4,000 people and is often overlooked by tourists to the region. 90% of our employees in our workshop are women. Learn why we invest in women here.
21 January, 2020
2 min read
Live Slow. Adventure Often.
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