Understanding what slow fashion actually means is not easy, particularly when you are trying to decipher between truth and marketing. At Karukinka, we aim to be totally transparent in our manufacturing. We're excited to share more about our work with you in the coming months as we head into the studio and into the field to film a behind-the-scenes look at our operations. But in the meantime, we love this article from Who What Wear that describes the three pillars of slow fashion.

We’ve said this many times before: each Karukinka product is handmade from start to finish. But we realized many of our customers might not realize the magnitude of our production process and that when we say start to finish, we mean it. So here’s a little more detail about the lifecycle of each product. Where it begins, where it’s constructed, where it’s checked again and again for quality before being shipped to your front door. 

Our global economy is demanding more out of our people and planet than ever before. Our natural resources are being depleted, production pollutes just as much as it provides, and people all over the world are being exploited for cheaper labor. 
Luckily, consumers are smart. And they are waking up to how their choices either enable or disrupt these negative consequences of capitalism.

Despite what you know about our company’s high-end outdoor apparel, Karukinka Outdoor isn’t necessarily in business to sell clothing. This company was started to disrupt the fashion industry, to offer a new way of doing business that benefits everyone from our consumers to our workers to the planet. That’s why we are pursuing B Corp certification.