ABOUT KARUKINKA

OUR STORY

Our founder Felipe Jadue spent more than a decade as an executive in two apparel companies.

The catastrophic collapse of the Rana Plaza building in Bangladesh in 2013 led to some introspection: Felipe realized that while the price of clothing has been decreasing for decades, the human and environmental costshave grown dramatically.
Here at our home base in Porvenir, Tierra del Fuego, we are committed to putting people and planet first.
We believe that profit isa consequence of doing business the right way.
That’s why we prioritize the social and environmental impact of our work, above all else.

OUR PRINCIPLES

We started Karukinka not necessarily to sell apparel, but to offer a new way of doing business that benefits everyone from our consumers to our team members to the planet. We have a holistic approach to our business, given that environmental and social ethicsare inherently linked. Our triple bottom line ensures that people, planet, and profit are all taken into account at every step in our vertically-integratedbusiness, from shearing to assembling. It’s also why we are pursuing a B Corp certifications, which you can read more about here.

We prioritize the social and environmental impact of our work, above all else

OUR TEAM

We are only global vertically integrated outdoor apparel company. This means we own and overseeall stages of production, and ensures accountability at every step. Seventeen local partners between the ages of 20 and 70 spin, weave, sew, and create our apparel in this oft-overlooked part of Patagonia. Ninety percent of our employees in our workshop are women. We are proud to provide a stable work environment for our small but incredible team. You can read more about their process from wool to wear here.

Shop our collection of ethical and sustainable clothing here

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